The Nespresso e-commerce website project was a compelling endeavor that allowed me, as a Product Designer, to bring the world of premium coffee to online consumers. My services, spanning Art Direction, Design Strategy, Design System, UX Design, and User Testing, were instrumental in translating Nespresso's exceptional coffee offerings into an immersive online shopping experience.

My design approach was twofold: preserving the distinctive brand identity of Nespresso while empowering users to effortlessly explore, select, and purchase their favorite coffee blends and machines. I led both design and development efforts, providing invaluable insight and control to create an innovative component library.

Now, users can seamlessly enjoy the world of Nespresso, whether they are discovering new flavors, finding the perfect coffee machine, or ordering their preferred capsules. This project showcases the fusion of design and technology, meticulously crafted to enhance every coffee lover's e-commerce journey.