Arbor

Automatically lower your energy bill

©2022 - 2023

Introducing our enterprise SaaS solution, the key to automatically reducing your energy costs. Experience efficiency and savings effortlessly.

Arbor, the enterprise SaaS solution dedicated to automatically reducing energy bills, was a transformative project that allowed me to leverage my expertise as a Product Designer. My services, encompassing Art Direction, Design Strategy, Design System, UX Design, and User Testing, played a pivotal role in translating Arbor's complex features into an intuitive and efficient digital platform.

My design approach was twofold: preserving Arbor's distinctive brand identity while empowering users to effortlessly optimize their energy consumption and costs. Leading both the design and development phases of the project provided me with invaluable insight and control, allowing me to construct a forward-thinking component library.

Now, users can seamlessly harness the power of Arbor, whether they're managing energy resources or significantly reducing their energy bills. This project is a testament to the harmonious fusion of design and technology, meticulously crafted to enhance every enterprise's energy efficiency and cost-saving endeavors.

Content

Discovery

To delve deeper into the business, company, product, and user, we conducted workshops with stakeholders and in-depth interviews with real users. These activities provided valuable insights into the needs, expectations, and pain points of our target audience, allowing us to tailor the products and services of Iberia Cards to better meet their needs. By engaging directly with the users and key stakeholders of Iberia Cards, we gathered firsthand feedback and gained a more comprehensive understanding of the market and the competitive landscape, which informed the business and product strategies of Iberia Cards moving forward.